Made to measure

A shirt cut for you, not for an average.

CREATE YOUR SHIRT

Shirtonomy began in 2012 out of a frustration: there were no really good shirts for those of us who are not cut to standard sizes. Shirts where quality, fit and design were given equal room.

Tobias Skogquist, Founder & Creative Director

How it works

  1. 01

    Choose your cloth

    Over 130 cloths from some of Europe’s finest mills. Choose by colour, weave and feel.

  2. 02

    YOUR MEASUREMENTS

    Measure yourself at home, or book a time in the atelier and we will do it for you. Your measurements are saved for future orders.

  3. 03

    WE SEW YOUR SHIRT

    Your cloth is cut and your shirt is sewn in Portugal. At your door within four to five weeks.

What you choose

Every detail is yours to choose. Or ours to suggest.

Collar
Button down, spread, turndown or tab
Cuff
Single, double, rounded or angled
Placket
Plain, classic or concealed
Pocket
None, straight or with a flap
Back
Plain, box pleat or darted
Monogram
Initials in the thread colour and placement of your choice

Three ways to buy

Ready to wear

From 1 799 kr

Standard sizes, finished and in stock. Ships the next working day.

Shop ready to wear

Made to measure

From 1 999 kr

Your own measurements, taken by us in the atelier or by you at home. 4–5 weeks.

Book a fitting

The atelier

Let us measure you.

Thirty minutes at Skeppargatan 22. We take your measurements, go through the fit, and you can handle the cloths and choose your first shirt. Your measurements are saved, so next time you simply order from home.

Book a time

For companies

We come to you. Or you come to us.

We come to your workplace and measure the team on the spot, ideally alongside a monthly meeting, an afterwork or another day you are all together. Would you rather come to us? We welcome you in the atelier at Skeppargatan 22.

Measuring at the office

At yours

Measuring at the office

We come to your workplace with tape measures and cloth samples and measure the team on the spot. It works well alongside an afterwork, a monthly meeting or another day you are all together. Everyone gets their own measurement profile, saved for future orders.

Book the atelier for a company event

At ours

Book the atelier for a company event

Bring clients, colleagues or the whole team to the atelier on Skeppargatan. We go through cloths and design, take everyone’s measurements and help each person order their shirts. Pair it with an afterwork, a kick-off or a client event.

Common questions

How do I measure myself?

Measure a shirt that already fits, laid flat on a table. The size guide walks you through it step by step, or book half an hour in the atelier and we measure you.

What if the fit isn’t right?

If your first shirt does not fit as it should, we help you put it right and adjust your measurement profile for future orders.

How long is delivery?

Made to measure and made to order take four to five weeks. Ready to wear ships the next working day.

Can I change my measurements later?

Yes. Your measurement profile is in your account and can be changed before every order.

Does the shirt shrink in the wash?

It depends on the cloth. Looser weaves, such as Oxford, shrink more than denser cloths. We allow for that when the shirt is sewn. The collar also shrinks slightly, which we compensate for in the measurements. Our pre-washed denims are already shrunk and therefore do not change in the same way.