Shirtonomy stands for knowledge and love for shirts.

Shirtonomy was born out of a frustration that the shirt market lacked a truly good alternative for those of us who are not cast in standard sizes and also demand an affordable option of high quality. Our journey began in 2012 when we set out on Europe's roads to find the right producers. Some thought we set too high standards and compared a collaboration with us to a desert trek. Others believe we charge our customers too little and therefore prefer to cooperate anonymously with us.

Shirtonomy stands for knowledge and love for the shirt. It is the garment we wear every day and whose individual details collectively create an elevated impression and feeling. Over time, we have learned most of what is worth knowing about the shirt's components, but we continue diligently to develop and improve our offering so that we can ensure that Shirtonomy always offers premium quality shirts created according to our customers' personal wishes regarding design and fit.

Making a truly good shirt is as much art as science. Our shirts are sewn in Portugal, in one of Europe's foremost shirt factories in terms of both craftsmanship and technical equipment. Our fabrics are primarily produced in Italy and England, in some of the world's oldest and most renowned weaving mills. Shirtonomy's shirts are thus the result of the meeting between a genuine craft tradition and modern technical innovation.

Tobias Skogquist, Creative Director